Thailand Promotes 16 Festivals Globally to Boost Soft Power -

The Ministry of Culture has announced that it will be promoting 16 distinctive festivals from across the country on the international stage, as part of the government’s Bio-Circular-Green economic model and a drive to promote Thailand’s five soft-power foundations of food, film, festival, fight, and fashion.

These festivals are unique to their locations and provide insight into the diverse cultural traditions that Thailand has to offer. Some of the most famous festivals, such as Songkran and Loi Krathong, are already well-known around the world.

The aim of promoting these festivals, which is to further highlight the kingdom’s cultural traditions and to generate more revenue for local communities, is in line with a recent shift by the tourism industry in Thailand towards more sustainable and responsible tourism.

These festivals, ranging from religious ceremonies to celebrations of art, food, and history, are held throughout the year, and each provides a unique opportunity for visitors to experience local culture and traditions.

Officials said the promotion of these festivals is expected to boost Thailand’s tourism industry and attract more visitors to the country. It will also provide opportunities for local communities to showcase their cultural traditions and generate more revenue from tourism.