• July 25, 2025
• Noi Jh
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Thailand’s Tourism Stimulus Falters as Hotels Ditch ‘Half-Half’ Scheme for Direct Deals

Thailand’s ‘Half-Half’ tourism stimulus program faces setbacks as technical glitches push hotels to opt for direct bookings over government-supported deals. Hoteliers report system failures and customer frustration, leading many to bypass the platform entirely. The shift raises concerns about the scheme’s effectiveness in reviving post-pandemic tourism.