Thailand Showcases Soft Power at Tourism Expo Japan 2025 in Nagoya

Thailand Strengthens Presence at Tourism Expo Japan 2025

Thailand showcased its cultural soft power at Tourism Expo Japan 2025 in Nagoya, attracting Japanese travellers with the “5 Must Do in Thailand” theme. With expanded air connectivity and targeted campaigns, TAT aims to draw 1.25 million Japanese visitors by year-end, boosting cultural tourism and sustainable travel.