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New data shows Asian tourists — especially from India, China, and South Korea — are driving Pattaya’s tourism boom in 2025, overtaking traditional European visitors. The shift reflects changing travel dynamics, with proximity, affordability, and improved connectivity fueling regional travel growth. European arrivals, however, are gradually rebounding post-pandemic.
Malaysia, dubbed Asia’s most loved country in 2024, has launched a major tourism campaign in Thailand to boost Thai arrivals for Visit Malaysia 2026. The campaign promotes eco-tourism, cultural diversity, and sustainable travel, with over 833,600 Thai tourists already visiting Malaysia in early 2025 — a 3.4% year-on-year rise.
Manchester Airport has announced a new direct flight route to Bangkok, marking the first such connection from the UK outside of London. Operated by EVA Air, the service will begin in early winter 2025, enhancing travel options for Northern UK passengers heading to Thailand’s vibrant capital.
The Korean Cultural Center in Thailand has launched the “Korean Film Production Design Exhibition” in Bangkok, showcasing iconic design elements from popular Korean films. Running until July 31, the exhibition offers Thai visitors a glimpse into Korea’s cinematic artistry and cultural storytelling through behind-the-scenes design displays.
Discover five exceptional MICHELIN-recognized restaurants just a short drive from Bangkok. From countryside fine dining to seaside culinary gems, these destinations offer unforgettable gastronomic experiences. Perfect for food lovers seeking a gourmet escape beyond the city. Explore the list curated by the MICHELIN Guide Thailand.
