Trusted Thailand is strengthening visitor confidence by certifying hotels, restaurants, attractions and shopping centres that meet safety, payment, communication and transport standards. Supported by major booking platforms, the initiative makes verified options easier to find. Travellers can also use the Tourist Police app for SOS assistance, alerts and multilingual support.
The Julius Baer Global Wealth & Lifestyle Report 2026 places Bangkok 10th among the world’s priciest cities for high-net-worth lifestyles. The Thai capital tops globally in men’s suits, women’s shoes, and MBA fees, ranks 2nd for cars, as global luxury costs surge 10.2% year-on-year.
Bangkok’s World in One Bite 2026: EAT WITH SMILE is underway until July 12 at Central Embassy and Central Chidlom. The festival features over 150 restaurants, 120 food pop-ups, live experiences and interactive art installations by 3LANDBOY, celebrating global flavours, creativity and Thailand’s vibrant culinary scene.
Foreign travellers account for 96.6% of Thailand’s forward hotel bookings for June–September 2026, highlighting strong global demand. Earlier bookings, rising room rates, and increasing September reservations reflect confidence in Thailand as a leading travel destination, providing hotels with improved revenue visibility and operational planning.
Thailand is set to end its 60-day visa-free stay policy, with most eligible travelers reverting to a 30-day stay once the new rules officially take effect. The changes aim to curb misuse of the system while promoting quality tourism. Travelers should review their visa options and plan accordingly.