Surin province and Thailand’s Second Army Region have launched a trial historical tourism route linking Prasat Ta Kwai and Hill 350. The route combines natural scenery with key historical landmarks, allowing visitors to learn about border history and honour those who helped defend Thailand’s territory.
Thailand Travel Mart Plus 2026 will take place in Pattaya from 17–19 June, bringing together tourism professionals from around the world. The event aims to strengthen international partnerships, showcase Thai tourism products, and support sustainable growth while reinforcing Thailand’s position as a leading global travel destination.
Thailand is accelerating upgrades at Hua Hin Airport to support the return of international flights and boost regional tourism. Scheduled for completion by August 2026, the improvements aim to attract high-value visitors, strengthen connectivity, and drive economic growth in Hua Hin and Thailand’s upper southern region.
Solo travel is emerging as a major Southeast Asian tourism trend in 2026, according to AirAsia MOVE. Thailand and Bali remain among the region’s most popular destinations, while Thai travelers make the shortest advance bookings. Regional travel continues to grow, with most trips staying within ASEAN.
China is targeting customised, experience-driven travel as expanded visa-free policies continue boosting tourism. Officials said travellers are increasingly seeking cultural, lifestyle and high-quality experiences, while inbound foreign arrivals surged sharply in 2025 and 2026, strengthening China’s position as one of the world’s fastest-growing tourism markets.