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Chinese tourist arrivals in Vietnam reached 3.53 million from January to August 2025, outpacing Thailand, as direct flights increased and Vietnam promoted itself as safe and affordable. The strong baht made Thailand pricier, boosting Vietnam’s appeal with convenient airport access in several cities
The Tourism Authority of Thailand hosts the DNA Travel and Fair 2025 at QSNCC, Bangkok, from 9–12 October. Visitors can explore five lifestyle zones, immersive “Black Box” experiences, celebrity concerts, and family attractions—promoting personalised journeys, Thai culture, and sustainable tourism.
Thailand recorded 23.45M international arrivals from Jan–Sept 2025, generating $33.6B. While weekly numbers dipped, growth is expected ahead of October holidays, fueled by Chinese travelers and government measures. Tourism, contributing 20% of GDP pre-Covid, targets 40M arrivals in 2025.
Trip.com, in partnership with the Tourism Authority of Thailand, has launched the “Go Thailand” campaign, offering travelers up to 50% discounts. The initiative aims to boost tourism by making Thai destinations more attractive and affordable for global visitors, encouraging renewed travel demand and promoting Thailand’s diverse experiences.
Thailand’s tourism sector is focusing on sustainability, wellness, and AI-powered innovations in 2025. Authorities and travel leaders are launching tools for personalized travel experiences and promoting visits to less-traveled destinations, aiming for balanced growth and eco-friendly tourism practices across the country.
