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The Tourism Authority of Thailand hosts the DNA Travel and Fair 2025 at QSNCC, Bangkok, from 9–12 October. Visitors can explore five lifestyle zones, immersive “Black Box” experiences, celebrity concerts, and family attractions—promoting personalised journeys, Thai culture, and sustainable tourism.
Thailand recorded 23.45M international arrivals from Jan–Sept 2025, generating $33.6B. While weekly numbers dipped, growth is expected ahead of October holidays, fueled by Chinese travelers and government measures. Tourism, contributing 20% of GDP pre-Covid, targets 40M arrivals in 2025.
Trip.com, in partnership with the Tourism Authority of Thailand, has launched the “Go Thailand” campaign, offering travelers up to 50% discounts. The initiative aims to boost tourism by making Thai destinations more attractive and affordable for global visitors, encouraging renewed travel demand and promoting Thailand’s diverse experiences.
Thailand’s tourism sector is focusing on sustainability, wellness, and AI-powered innovations in 2025. Authorities and travel leaders are launching tools for personalized travel experiences and promoting visits to less-traveled destinations, aiming for balanced growth and eco-friendly tourism practices across the country.
Growing evidence shows wellness-focused travel boosts mental and physical health, with Thailand leading in medical tourism. Countries now encourage patients to take active holidays as therapy, while insurers support travel for cost savings and better outcomes. Thailand offers affordable treatments and wellness retreats as therapeutic alternatives.
