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Thailand recorded 23 million foreign visitors between Jan–Sept 14, down 7.08% from 2024. Malaysia and China remain top markets, but forecasts have been revised to 33 million arrivals, below the 37 million target. The dip contrasts with the 2019 pre-pandemic record of nearly 40 million.
Shiseido Travel Retail launched a landmark O2O campaign in Thailand with its Anessa brand, partnering with the Tourism Authority of Thailand. The initiative, the brand’s first with a national tourism board, elevated ‘destination beauty’ experiences through high-profile activations, blending travel retail with cultural engagement.
TAT hosted the 2025 Global Meaningful Travel Summit in Krabi and Bangkok, spotlighting the Krabi Prototype as Thailand’s flagship for sustainable tourism. Delegates explored community-led initiatives, eco-tours, and conservation models. TAT affirmed plans to scale this model nationwide, reinforcing Thailand’s leadership in meaningful and responsible travel.
Tourism EXPO Japan 2025 opens Sept 25 at Aichi Sky Expo with 1,200+ booths, including 400 foreign destinations. Organized by JATA, JNTO, and partners, the event highlights outbound travel, regional connectivity via Centrair Airport, and features Korea, Thailand, Taiwan, and more, making it Japan’s largest international tourism showcase.
For affluent Indians, luxury travel goes beyond five-star stays. From adventurous safaris to immersive sushi-making workshops, experiences matter more than extravagance. This shift highlights a growing trend where meaningful journeys, cultural exploration, and unique activities define true indulgence, reshaping how global tourism caters to Indian travelers.
