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Thailand will welcome the Global Wellness Summit 2026 in Phuket from 10–13 November, bringing over 600 global leaders from 30+ countries. The event highlights Thailand’s rising influence in wellness tourism, driven by traditional therapies, medical innovation and growing international demand.
Chiang Mai becomes a week-long jazz haven from 1–7 December 2025, with street stages, international artists, workshops, and late-night jam sessions centered around the Chiang Mai Cultural Center. A vibrant blend of music, culture, and city-wide rhythms.
Thailand is gearing up for a global tourism transformation as Chiang Rai hosts the PATA Destination Marketing Forum 2025. Running December 1–3, the event highlights culture, wellness, sustainability, and innovation. Backed by PATA, TCEB, and national leaders, it aims to elevate Asia Pacific destinations with a fresh strategic vision.
Thailand welcomed 28.27 million tourists from Jan–Nov 2025, generating 1.308 trillion baht. Malaysia, China and India topped the list, with South Korea showing strong weekly growth. Despite a 7.18% yearly dip, high season, holiday travel, added flights and eased entry rules are expected to boost arrivals further next week.
Thailand is considering an independent tourism board to revive its global appeal amid rising regional competition. The proposed body would drive innovation, attract investment, and develop modern attractions alongside traditional strengths. With ambitious targets of 45 million visitors by 2030, the strategy aims to boost tourism from China, India, and…
