☰
Get the full BangkokScoop experience on your smartphone app.
Thailand is gearing up for a global tourism transformation as Chiang Rai hosts the PATA Destination Marketing Forum 2025. Running December 1–3, the event highlights culture, wellness, sustainability, and innovation. Backed by PATA, TCEB, and national leaders, it aims to elevate Asia Pacific destinations with a fresh strategic vision.
Thailand welcomed 28.27 million tourists from Jan–Nov 2025, generating 1.308 trillion baht. Malaysia, China and India topped the list, with South Korea showing strong weekly growth. Despite a 7.18% yearly dip, high season, holiday travel, added flights and eased entry rules are expected to boost arrivals further next week.
Thailand is considering an independent tourism board to revive its global appeal amid rising regional competition. The proposed body would drive innovation, attract investment, and develop modern attractions alongside traditional strengths. With ambitious targets of 45 million visitors by 2030, the strategy aims to boost tourism from China, India, and…
AOT reports strong interest from major US, European, Middle Eastern, and Japanese airlines to launch direct routes to Thailand’s regional cities by Summer 2026. Discussions at the IATA Slot Conference highlighted potential flights to Phuket, Chiang Mai and Hat Yai, boosting regional tourism. Thailand will host the next IATA Slot…
China’s new advisory against travelling to Japan has triggered a sharp drop in tourism and retail stocks. Investors reacted quickly as concerns grew over declining visitor numbers and potential revenue losses, putting added pressure on businesses tied to travel, shopping, and hospitality.
