Pure Michigan Marks 20 Years With New Autumn Tourism Campaign
· 50-word read
In 50 words
Pure Michigan is celebrating its 20th anniversary with a new autumn campaign highlighting Michigan’s colourful landscapes, seasonal produce and outdoor experiences. Part of the “For Every Season of You” initiative, the campaign encourages travellers to explore the state’s roughly 19 million acres of forest during the autumn season.
Why it matters
The campaign shows how destinations are increasingly using seasonal experiences, digital storytelling and nature-based tourism to attract travellers beyond traditional peak periods. Michigan is combining its established tourism brand with streaming, social media and experiential partnerships to reach new audiences.
What's next
The “In Vivid Colour” campaign will run across platforms including Amazon Prime, Netflix, digital and social media, alongside a National Geographic partnership. Travellers can also use Pure Michigan’s interactive Autumn Colour Map and Colour Report to track peak foliage.
Key dates
- 2006: Pure Michigan brand launches
- 2026: Celebrates its 20th anniversary
- Autumn 2026: “In Vivid Colour” campaign rolls out
- Coming weeks: Tourism promotion follows Michigan’s peak autumn foliage across the state.
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Sources
- traveldailymedia.comView original →
