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Thailand recorded over 22 million foreign visitors from January–September 2025, generating more than 1 trillion baht in revenue. Top arrivals came from China, Malaysia, India, Russia, and South Korea. Recent spikes from Singapore and India highlight Thailand’s strong appeal, underscoring its successful tourism revival strategies post-pandemic.
Thailand’s TAT is hosting the Molam Festival to spotlight Isan’s folk music with a green event concept. Running 19–21 Sept in Roi Et and 26–28 Sept in Udon Thani, the free festival blends Molam troupes with T-Pop stars, workshops, food markets, and eco-friendly experiences.
Tourism leaders in Thailand are urging the new minister to launch cash vouchers for visitors and extend domestic tourism schemes to support the industry during the upcoming low season. Inspired by Taiwan’s model, vouchers would boost spending, aid small businesses, and keep Thailand competitive amid global economic pressures.
Tourism Cares and TAT launched the Global Meaningful Travel Summit 2025 in Bangkok and Krabi, spotlighting Thailand’s commitment to sustainable, community-based tourism. Over 40 industry leaders will explore strategies on cultural preservation, responsible travel, and supply chain sustainability, fostering collaboration and pledges to drive long-term positive impact worldwide.
Thailand is enhancing tourism cooperation with Iraq and the Kurdistan Region, said Ambassador Supark Prongthura during a visit to Erbil. Plans include airline partnerships for direct flights, easier visa access through e-visas, and promotional efforts to attract Iraqi tourists, aiming to boost bilateral ties and travel exchanges.
