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Thailand aims to attract at least two million Chinese travelers over the next four months by strengthening safety protocols and launching high-tech security initiatives. The Tourism Ministry is prioritizing traveler protection to help restore Chinese arrivals to pre-pandemic levels.
Thailand’s TAT unveiled Nihao Month 2025 with five key initiatives during Mid-Autumn and Golden Week, marking 50 years of Thai–Chinese ties. Activities include influencer trips, cultural showcases, shopping perks, and joint promotions with major Chinese platforms, reinforced by the Trusted Thailand Stamp for safe and memorable travel.
Chinese tourist arrivals in Vietnam reached 3.53 million from January to August 2025, outpacing Thailand, as direct flights increased and Vietnam promoted itself as safe and affordable. The strong baht made Thailand pricier, boosting Vietnam’s appeal with convenient airport access in several cities
The Tourism Authority of Thailand hosts the DNA Travel and Fair 2025 at QSNCC, Bangkok, from 9–12 October. Visitors can explore five lifestyle zones, immersive “Black Box” experiences, celebrity concerts, and family attractions—promoting personalised journeys, Thai culture, and sustainable tourism.
Thailand recorded 23.45M international arrivals from Jan–Sept 2025, generating $33.6B. While weekly numbers dipped, growth is expected ahead of October holidays, fueled by Chinese travelers and government measures. Tourism, contributing 20% of GDP pre-Covid, targets 40M arrivals in 2025.
