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Sweden is emerging as a surprising hotspot for Chinese travellers during the 2025 National Day Golden Week, with bookings soaring alongside Egypt, Vietnam, Uzbekistan, and Cambodia. While Thailand, Japan, and South Korea remain favorites, the shift signals Chinese tourists’ growing interest in destinations beyond Asia.
Amway China will host its 2025 Leadership Seminar in Bangkok, drawing over 10,000 delegates. Supported by TCEB, the event highlights Thailand’s strength in large-scale MICE tourism. The seminar is expected to boost Bangkok’s economy, enhance Thailand’s global profile, and showcase its capacity for world-class events.
Banyan Tree Spa has won multiple awards at the 2025 World Spa Awards, reinforcing its status as a pioneer in luxury wellness. Recognized for innovation and excellence, the brand continues to shape global spa trends while highlighting Thailand as a premier destination for holistic rejuvenation.
Thailand unveiled seven iconic festivals at IFTM Top Resa 2025 in Paris under “Soft Power Festival: Local to Global.” Highlights include Loy Krathong in Sukhothai, Maha Songkran in Bangkok, Ubon Ratchathani’s Candle Festival, and Chiang Mai’s Countdown. These cultural events aim to boost tourism year-round.
Thailand’s Trat Islands remain a haven for European travelers despite border tensions with Cambodia. With record bookings for late 2025, the islands’ unspoiled beaches, crystal waters, and exclusive resorts continue to attract visitors seeking serenity and luxury, proving tourism in this eastern paradise remains resilient.
