Thai beverage and wellness brands gain a route into India
· 50-word read
In 50 words
India’s Elitecon International announced an exclusive agreement to distribute four beverage and wellness brands from Thailand’s Star Herb Pharma. The deal covers PRIKKA, Fiberr, Star Cafe’ and Starella. Elitecon can import, market and sell the brands nationwide through retail stores, e-commerce and quick-commerce under the deal, effective from November 10.
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Why it matters
The deal gives the Thai company a single Indian partner to handle imports, marketing and distribution across every Indian state and union territory.
What's next
Watch for product listings and retail launch dates as Elitecon rolls out the brands.
Key dates
- 10 November 2026 — The agreement takes effect.
- 11 November 2026 — Elitecon announces the deal.
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Sources
- hdfcsky.comRead the original article →
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