TAT sets five tourism product priorities for 2027 at Thailand Nextperience
· 50-word read
In 50 words
Thailand's tourism authority (TAT) has set out five tourism product priorities for 2027: wellness and longevity, festivals, creative experiences, sustainable and regenerative travel, and trusted standards. Unveiled at Thailand Nextperience in Bangkok, they aim to support high-value tourism, boost traveller confidence and connect businesses and communities.
Why it matters
The priorities show which types of tourism TAT plans to promote in 2027, which may shape offerings for visitors and businesses in Bangkok and across Thailand.
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Sources
- TAT NewsroomView original →
