PepsiCo Brings Alvalle Chilled Gazpacho to U.S. Stores
· 50-word read
In 50 words
PepsiCo has launched its Alvalle chilled gazpacho in select Whole Foods stores across the U.S., expanding into refrigerated meals and fresh foods. The move follows growing consumer demand for simple ingredients and complements the company's recent investments in dips, spreads, and other fresh, meal-focused products.
Why it matters
PepsiCo is diversifying beyond traditional snacks and beverages, targeting the fast-growing refrigerated and fresh food categories as consumer shopping habits evolve.
What's next
PepsiCo is expected to expand its fresh-food portfolio further, using brands like Alvalle, Sabra, and Tostitos Guacamole to capture more meal and snack occasions. If consumer demand remains strong, Alvalle could expand beyond Whole Foods into additional grocery chains.
Key dates
- 1991: Alvalle is founded in Murcia, Spain.
- 1999: PepsiCo acquires the Alvalle brand.
- 2024: PepsiCo takes full ownership of Sabra and Obela.
- August 2026: Alvalle launches in select U.S. Whole Foods stores.
- Coming Soon: Tostitos Guacamole rolls out across U.S. retailers.
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Sources
- fooddive.comView original →
