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Oura to buy AI primary care startup Counsel Health for $625 million

11 November 2026 · 50-word read

In 50 words

Smart ring maker Oura said on 10 Nov it will buy AI-native primary care startup Counsel Health for $625 million. Counsel's chat-based service, with access to licensed doctors, has been in the Oura app since June. The deal is expected to close before the end of 2027.

What's next

The deal is expected to close before the end of 2027, according to the TechCrunch report.

Key dates

Oct 2025Oura reached an $11 billion valuation after a $900 million late-stage funding round.
10 Nov 2026Oura announced it will acquire Counsel Health for $625 million.

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Sources

TechCrunchRead the original article →