Food-Themed Advent Calendars Arrive Early as Holiday Shopping Begins
· 50-word read
In 50 words
Holiday shopping is starting early as food and drink Advent calendars for 2026 hit shelves. This year’s selections range from wine, cheese and chocolate to jam, tea, spices, popcorn and baking treats. Popular releases include collections from Williams Sonoma, Bonne Maman, Vosges Chocolate and Fortnum & Mason, Food & Wine reports.
Why it matters
Premium Advent calendars have evolved beyond traditional chocolates into a major seasonal gifting category, giving food and beverage brands an opportunity to package specialty products as limited-edition holiday experiences.
What's next
Many sought-after calendars are expected to sell out before December, encouraging shoppers and retailers to begin the holiday buying season weeks earlier.
Key dates
- Early Oct: 2026 holiday calendars arrive
- Oct–Nov: Peak early shopping period
- Dec 1: Traditional Advent countdown begins
- Dec 25: Christmas Day.
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Sources
- foodandwine.comView original →
