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Etsy tightens AI rules for listings, requires unedited photo of actual item

· 50-word read

In 50 words

Etsy announced stricter AI rules for listings. Each must include at least one unedited photo of the actual item against a real background. AI-generated art is still allowed if disclosed, but guides must be the seller's own work and bot-made listings are banned.

Why it matters

The changes aim to protect buyer trust and help sellers compete without misleading product images.

What's next

Sellers should review their listings, check exceptions for their product types, and ensure editing does not hide damage or change an item’s appearance.

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