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Chiang Mai Positions Itself as a Green Destination

· 50-word read

Chiang Mai Positions Itself as a Green Destination

In 50 words

The Amazing Chiang Mai Green Guide Fest is promoting sustainable tourism through local products, regional gastronomy, cultural performances, business networking and environmentally responsible event practices. The three-day programme aims to connect visitors with community-led experiences while strengthening Chiang Mai’s ambition to become a recognised international destination for greener travel.

Why it matters

Sustainable tourism can help Thailand attract higher-value travellers while distributing revenue among local communities and reducing tourism’s environmental impact.

What's next

Success will depend on whether sustainable practices move beyond festivals and become measurable standards for hotels, attractions, tour operators and travellers.

Key dates

  1. 24 August: TAT announces details of the green-tourism initiative.
  2. Three-day festival: Food, culture, local products and tourism businesses participate.
  3. Long-term objective: Position Chiang Mai as a global green destination.

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