Apple Beats Q4 Estimates as iPhone Sales Rise, but China Misses

3 November 2026 · 50-word read

In 50 words

Apple beat Wall Street expectations with $114.48 billion in quarterly revenue and earnings of $2.10 per share. iPhone sales reached $57.58 billion, while Greater China revenue fell short of forecasts at $17.54 billion. The report marked John Ternus’s first earnings call as CEO after taking over from Tim Cook.

Why it matters

iPhone sales set a September-quarter record, but weaker-than-expected sales in Greater China show that demand was uneven across markets.

What's next

Apple expects its gross margin to fall to 45%–46% in the holiday quarter, down from 47.9%, as memory-chip costs rise.

Key dates

September 1John Ternus took over as Apple CEO.
September 26 Apple’s fiscal fourth quarter ended.
November 2 Apple reported its Q4 results.

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Sources

reuters.comView original →