Job Description – Content & Digital Marketing Executive
Company: BangkokScoop.com
Location: Bangkok (Hybrid / Remote considered)
Type: Full-Time
About Us
BangkokScoop.com is an AI-powered short news platform delivering crisp, 50-word news updates and engaging stories tailored for today’s fast-paced readers. With growing presence on web, Android, and iOS, we aim to be Thailand’s go-to digital news and lifestyle destination.
Role Overview
We are looking for a dynamic Content & Digital Marketing Executive to manage daily news updates, social media presence, ad campaigns, and corporate outreach. The ideal candidate is a self-starter who can balance content creation with marketing strategies to grow our platform and revenue.
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Key Responsibilities
Content & Editorial
•Write and publish 20 daily news updates (50 words each) on BangkokScoop.com.
•Create 5–10 engaging daily posts for Facebook and Instagram, ensuring brand consistency.
•Maintain a content calendar and stay updated on trending news.
Marketing & Outreach
•Build audience insights to improve user engagement and retention.
•Reach out to corporates, agencies, and businesses for ads, partnerships, and sponsorships.
•Present and convince potential clients about BangkokScoop’s media strategy and audience reach.
Digital Marketing
•Manage Google Ads campaigns for traffic and revenue growth.
•Implement SEO & SEM strategies to increase visibility.
•Track, analyze, and report weekly analytics (website, ads, and social media).
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Qualifications & Skills
•Bachelor’s degree in Marketing, Journalism, Communications, or related field.
•Strong writing and editing skills (English essential, Thai a plus).
•Experience in social media management (Facebook, Instagram required; TikTok & X/Twitter a plus).
•Knowledge of Google Ads, SEO, SEM and analytics tools.
•Good communication and client pitching skills.
•Ability to multitask, work independently, and meet daily deadlines.
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What We Offer
•Competitive salary + performance-based incentives.
•Opportunity to grow with a fast-scaling digital media startup.
•Exposure to content, marketing, and business development in one role.
•Creative freedom with strong brand-building support.
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👉 Suggested Salary Range: THB 20,000 – 30,000 / month (depending on experience) + commissions on ads closed.
