TAT Focuses on Indian Wedding Market to Boost Tourism
The Tourism Authority of Thailand (TAT) is targeting India’s lucrative wedding sector through The Celebration with Care Wedding Planners Fam Trip & Trade Meet. Held on September 4 at Marriott Resort & Spa, Nai Yang Beach, the event brought together 20 Indian wedding planners and 31 Thai tourism operators from Southern Thailand, including 24 hotels, three cruise and boat tour companies, two attractions, an airline, and the Phuket Tourist Association.
Indian weddings are renowned for their large scale, extended celebrations, and high spending. Thailand continues to appeal to Indian couples with luxury venues, comprehensive event services, and planners experienced in Indian traditions. Competitive pricing, world-class 4- and 5-star hotels, and visa-free entry further strengthen its position as a leading destination wedding choice.
From September 3 to 8, delegates explored top hotels and wedding venues across Phuket, Koh Samui, and Bangkok. Stops included Baba Beach Club, Le Méridien Phuket Mai Khao, InterContinental Phuket, The Ritz-Carlton Koh Samui, Cape Fahn, Hyatt Regency Koh Samui, Anantara Lawana, and Waldorf Astoria Bangkok. Their itinerary also highlighted spa and wellness facilities, beachside activities, and luxury shopping, often tailored to wedding guests.
Between 2023 and 2024, Thailand hosted over 1,200 Indian weddings, each averaging 10–20 million baht in spending, generating around 17 billion baht in revenue. Between January 1 and September 9, 2025, Thailand welcomed 1.63 million Indian tourists, marking a 15% increase year-on-year, making India the third-largest source market after China and Malaysia.
TAT is broadening its outreach to a wide range of Indian travelers — families, celebration groups, millennials, luxury seekers, lady travelers, golfers, and seniors — while also focusing on emerging segments such as self-drive tourists, wellness enthusiasts, and adventure seekers. Attracting more first-time Indian visitors remains central to ensuring sustained long-term growth.
