Set-Jetting Soars: TV Shows Inspire Global Travel Obsession
By BangkokScoop Travel Desk
In a world where entertainment and escapism blend seamlessly, a new travel trend is capturing the imagination of globetrotters everywhere—Set-Jetting. Coined from the idea of “jetting off” to film and television locations, set-jetting is now a booming global phenomenon. Fueled by the massive success of cinematic universes, binge-worthy streaming shows, and social media, fans are no longer content with simply watching their favorite stories—they want to live them.
Whether it’s sipping coffee at the exact Parisian café frequented by Emily in Emily in Paris, wandering the dramatic landscapes of Croatia as seen in Game of Thrones, or retracing the footsteps of the White Lotus cast in Sicily, viewers are packing their bags with a purpose: to experience the magic firsthand.
Why Is Set-Jetting Booming?
The rise of high-quality location-based storytelling has blurred the line between fiction and reality. With tourism boards and travel agencies quick to recognize the trend, many destinations are now actively promoting themselves as the real-world backdrops of beloved shows and films. Airlines and hotels are also getting on board with themed packages, guided tours, and curated itineraries.
Social media platforms like Instagram and TikTok further accelerate this trend by turning iconic scenes into viral travel goals. A single viral video of a show location can boost tourism exponentially, with fans flocking to get their own version of the “hero shot.”
Examples of Popular Set-Jetting Destinations
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Paris, France – Emily in Paris has elevated traditional French charm into a modern-day fairytale, drawing millennials and Gen Z viewers into the City of Lights.
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Dubrovnik, Croatia – Dubbed “King’s Landing” from Game of Thrones, it’s now one of Europe’s most visited coastal cities.
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Hawaii, USA – The White Lotus spotlighted the Four Seasons Resort, which saw an enormous spike in bookings.
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New Zealand – A timeless set-jetting favorite for fans of The Lord of the Rings and The Hobbit franchises.
A Boost for Tourism
Tourism boards are leveraging this growing interest by collaborating with studios and producers to spotlight their local landscapes. Not only does this bring in more international tourists, but it also stimulates local economies by supporting small businesses, guides, and accommodation providers.
Thailand, with its stunning natural backdrops and increasing use in international productions, is well poised to benefit from this trend. Locations like Phuket, Chiang Mai, and Bangkok—featured in films such as The Hangover Part II and Lost in Thailand—have already seen waves of set-jetters.
Final Takeaway
Set-jetting is more than a travel trend—it’s a cultural movement. It’s storytelling made tangible, where fans connect more deeply with narratives by walking the very paths of their favorite characters. As long as screen content continues to inspire, the trend of set-jetting is here to stay.
So next time you binge-watch a show, ask yourself: Where will it take me next?
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