Get the full BangkokScoop experience on your smartphone app.

Download on the App Store Get it on Google Play

Gen Z’s New Colourful Wardrobe Wave

Younger shoppers are moving away from black as the default fashion choice, favouring bright, bold colours and mismatched outfits that celebrate individuality. This shift is reshaping how brands stock and design clothing, as more vibrant palettes replace minimalist neutrals in streetwear and luxury alike.