TAT Unveils DNA Travel and Fair 2025 – A Celebration of Thailand’s Subcultures
📅 Date: 9–12 October 2025
📍 Venue: Queen Sirikit National Convention Centre (QSNCC), Hall 3–4, G Floor, Bangkok
🕙 Time: 10:00 – 21:00 Hrs daily
About the Event
The Tourism Authority of Thailand (TAT) presents the second edition of the DNA Travel and Fair 2025 (Destination Navigator Assessment) under the theme:
“Thailand’s Subculture: Decode Your Journey.”
This unique fair celebrates Thailand’s vibrant subcultures through five immersive lifestyle zones, interactive showcases, celebrity concerts, and personalised travel experiences tailored to identity and lifestyle.
Highlights
✨ Immersive Room: Your DNA – The Black Box
A virtual lab that decodes your travel personality through the colours of Thailand’s subcultures.
Five Lifestyle Zones at the Fair
1. 
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POP Gallery with rare art toys (Trendy Gallery)
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GMM TV official merchandise
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Alcazar Cabaret drag performances
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House of Pop Market with artists & influencers
2. Siam Style Zone
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Thai National Costume (Chud Thai Phra Ratchaniyom) displays
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Vintage collections & fortune telling
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Performances from likay, molam, and luk thung artists
3. Work and Play Zone
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Digital tunnel entrance into “digital city” lifestyle
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Foto Club BKK photography exhibitions
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TikTok Live Studios & PunThai Coffee co-working café
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Fastwork creative networking hub
4. Lifestyle and Family Zone
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Jurassic World attractions
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Carnival and farm-themed activities
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Wellness showcases & animal shows
5. Thai Taste Zone
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95+ TikTok-famous and celebrity-owned restaurants
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Chef workshops & fine-dining demos with local ingredients
Stage Performances & Star Appearances
The main stage will feature Thai textile fashion shows, instrumental performances, and the “100 Baht to Work and Travel” campaign.
Special concerts and appearances include:
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9 Oct – Keng Harit, Namping Napaskorn
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10 Oct – Song Thep But Sut Thi Rak (likay troupe), Palmy
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11 Oct – Yuki Haithongkham
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12 Oct – Lamyai Haithongkham & Rabiab Watasilp molam ensemble
Event Details
📍 Venue: QSNCC, Hall 3–4, G Floor
🕙 Time: 10:00 – 21:00 daily
🚇 Transport: MRT Blue Line (QSNCC Station), buses 136/185, taxis & ride-hailing
The fair also features promotions, prize redemptions, and a bustling marketplace.
Sustainability at the Core
Aligned with TAT’s mission of responsible tourism, the event integrates eco-friendly practices and promotes awareness of sustainable travel.
ℹ️ For details, visit ThailandFestival (Facebook) or call the TAT Contact Centre 1672 Travel Buddy.
Source: https://www.tatnews.org/2025/09/tat-stages-the-second-dna-travel-and-fair-2025-this-9-12-october/
