Bangkok: Central World emphasizes its positioning as World Social Destination and World of Sports Culture organizing one of Thailand’s largest running events to indulge fitness addict by transforming Central World Square into a running track in the middle of the city at ‘centralwOrld Sport Unlock Phase 1’. Central World is inviting everyone to join a run, to jog even just walk or take photos and check-in at the heart of the city with the ‘Now Normal’ lifestyle. A running track with a 500-meter lap starts from July 1-22 from 17:00 – 20:00 hrs. For more information, please visit Facebook: CentralWorld.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana plc, said: “Heath & Wellness is the top priority when customers come to the shopping centers these days. Naturally, they would prefer a safe venue with strict measures such as Central’s shopping centers where we apply ‘Central’s Hygiene and Safety’s master plan’ in which Thai people are quite familiar with. During this period, shopping centers with outdoor spaces have an advantage as they can better facilitate outdoor or semi-outdoor activities. Therefore, Central World is transforming Central World Square into a city running track ‘centralwOrld Sport Unlock Phase 1’ for the first time. We would like to invite everyone to join a run, to jog even just walk or take photos and check-in at the heart of the city with the ‘Now Normal’ lifestyle. It is expected that many different types of healthy activities will be held in the following months in order to create a vibe and encourage our customers to take care of their own health following the changing trends and lifestyles of all consumers.
“At Central World, we truly represent a world for everyone. As for Sports Geek, we are bringing the whole world of sports and workouts into one place under the concept of ‘Sport is the Way of Life’. There are over 50 health-related shops and services to meet the needs of sports lovers as well as sports innovations, healthy diet trend and idea to fulfill the lifestyles of customers of all ages and genders. Central World is also a ‘Sport Connector’ to hold health-related events. It has been most frequently chosen as a starting point for marathon events and was the venue of ‘Fit Fest 2019’ which was very successful.”
Central World offers various health-related shops and services, such as the largest Adidas Brand Center in ASEAN and Asia Pacific (Adidas’ ninth branch globally); Supersport: New Concept Store, the Flagship Store with a Run Lab where customers can try on shoes and run in them to ensure perfect pairing when purchasing; Fitness First Zone at Central World is the only Flagship Brand in Thailand; Under Armour Flagship Store; Atmos: the only branch of the Japanese multi-brand sneakers store in Thailand; Converse; Champions; Carnival; Upperground; 24 Kilates; Pavement; Asic New Design Concept Store and Ari Running Concept Store.
In addition, there are many restaurants and cafés serving healthy food such as Charna: a balanced, delicious, healthy Shabu of meat and vegetables; Farm Station: a local vegetable corner that tells the story of farmers from farm to table; PokeMe: a heathy Hawaiian food restaurant, with popular dishes such as ‘Poke Bowl’; Sizzler Salad Bar; Mom&Sis, which revolutionized the smoothie industry in Thailand by avoiding sweeteners and focusing only on natural flavors; 722 Seven Twenty Two Milk Tea, an organic milk tea using Erythritol which has 95% fewer calories than traditional sugar and so does not affect blood sugar levels for health-conscious people (the bubbles used in the tea have been certified free of carcinogenic agents and sugar); Acai Story is a ‘Superfood Café’ as its Acai berry smoothie containing high antioxidants and ‘Taiwanese Aiyu Jelly’, a healthy drink from Taiwan that contains only 0.05 Kcal.
Central World has carefully selected stores and activities to meet the lifestyles of customers of all ages, especially for the sports & well-being community, and serves as a true ‘Center of Life’ for Thai people and all customers. Central World prides itself as a flagship store to pilot any new ideas of Central Pattana before they are implemented to other branches nationwide.
Come and join us at ‘CentralwOrld Sport Unlock Phase 1’ in the heart of the city from July 1-22 from 17:00 – 20:00 hrs. This is a rare opportunity that all Central World fans and runners should not miss!