Bangkok– Central Pattana Plc., operator of Central shopping centers, empowers women who perform the diverse and challenging roles in the society by launching a campaign entitled“WOMEN” YOU ARE AMAZING in the belief that every woman has her own miracle.Many special privileges are dedicated to celebrate women from 1-31 August 2020 at 33 shopping centers under the brands centralwOrld, CentralPlaza, CentralFestival, CentralPhuket and CentralVillage nationwide.On the occasion, customers and the public are invited to participate in the candle lighting ceremony and to sign the book of blessing to pay tribute to Her Majesty Queen Sirikit,The Queen Mother,on her birthday,at all branches of Centralshopping center.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana,said:“We believe in Women’s Empowerment and would like to promote their power in participating our country’s development with their full potential through various social roles. This year, we are making a difference in celebrating Mother’s Day by implementing a ‘female preference’ strategy in the launch of “WOMEN” YOU ARE AMAZING campaign,aiming to be in every female customer’s mind. We are joining hands with leading magazines in Thailand to convey inspiration from eleven talented women in Thailand in order to encourage and portray the miracle of women in a multitude of different aspects, roles and careers. This campaign is to make a statement that inspiration plays a very important role in every women’s life.In addition, Central Pattana is celebrating the miracle of women by thanking them for their grace and strength through promotions that have been thoughtfully selected for all women with our seven miracle promotions to welcome Mother’s Day:
1.ONE PRICE LIPSTICK – enjoy a selection of popular brands of lipstick at 199 baht only.
2.Enjoy up to 50% discounts on fashion products or a special gift set from many well-known brands.
3.Friday Special – special offers every Friday throughout the month such as when spending a certain amount on shopping, get a free skin treatment package or in-store giveaways at all of our shopping centers.
4.Exclusive for the first 10TOP SPENDERS at beauty clinics in our shopping centers, get a 3-day 2-night luxury DELUXE BALCONY room package at SALA KHAOYAI, worth 32,600 baht per prize (10prizes in total).
5.Only on Mother’s Day:12 August
•Mothers and children who wear matching outfits enjoy a FREE GIFT – simply take a photo and post online with #LOVEMOMOUTLOUD and show the posted photo at the Redemption Point of every branch to receive a gift.
•Take your mom to watch a movie for free at Major Cineplex at Central shopping centers –one free movie ticket for a couple of mother and child at Redemption Points of all participating Central shopping centers.
•Take a free photo with mom at Big Camera at the specified photo points of participating Central shopping centers when spending 1,000 baht and up on shopping (one photo opportunity).
6.Sign and light acandle for blessings in honor of Her Majesty Queen Sirikit, The Queen Mother, for her birthday at every branch of Central shopping center.
7.End witha charitable activity: ‘Old Bra for New Bra’–a BRA CHARITY WITH WACOAL in order to share with underprivileged women. For every bra you donate, we will add a brand-new WACOAL bra for underprivileged women and when you spend 1,000 baht and up at CentralPlaza Grand Rama 9 and CentralFestival East Ville and also donate your used bra, you’ll get a free Bra Day tote bag.
Central Pattana always carese specially for and place importance on our female customersthrough many efforts such as as our Lady Parking at CentralPlaza Bangna (which was Thailand’s first women-only parking zone) to build trust and confidence in our services. We have used pink as an iconic theme color since 2010, which has created a memorable theme that has turned into a model for other shopping centers. Our shopping centers also provide a full range of basic services for female customers such as a shopping helper, a mother and child room and a diaper-changing room in addition to other services and help desks. According to Central Pattana’s shopping center average customer traffic data, the proportion of female to male customers is 60:40, which reflects the fact that females are serious shoppers and our reliable and important customers.”