Centara to Debut New Budget Hotel Brand with OR Partnership
Centara Hotels & Resorts is set to expand into the budget hospitality segment through a strategic joint venture with PTT Oil and Retail Business (OR). The initiative represents nearly one-third of Centara’s 1,429-room development pipeline scheduled for 2026. According to Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, the concept capitalises on strong demand along […]
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