• July 2, 2025
• poo
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Amazing Thailand Saneh Thai Gala Night” Showcases Thailand’s Soft Power in Global Tourism

The Tourism Authority of Thailand (TAT) hosted the grand “Amazing Thailand Saneh Thai Gala Night” at the Dusit Thani Hotel in Bangkok, shining a global spotlight on Thailand’s rich culture, creativity, and world-renowned hospitality. Themed “Myth of Siam – A Gala of Timeless Wonder,” the event was a highlight of the Amazing Thailand Grand Tourism and Sports Year 2025, reaffirming Thailand’s position as a leading tourism hub.

Minister of Tourism and Sports, Mr. Sorawong Thienthong, emphasized the gala’s impact in reviving global travel enthusiasm. “This event celebrated the multifaceted beauty of Thai culture while reinforcing global trust in Thailand’s safety, readiness, and hospitality. It was a meaningful stride toward establishing Thailand as a top global tourism destination.”

Distinguished guests included:

• Ms. Theerarat Samrejvanich, Deputy Minister of Interior

• Ms. Marisa Sukosol Nunbhakdi, Chair of the Soft Power in Tourism Subcommittee

• Ms. Mayuree Chaipromprasith, Festival Industry Promotion Subcommittee

• Mr. Sermkhun Kunawong, Arts Industry Promotion Subcommittee

• Global diplomats and cultural representatives

The night also welcomed celebrity ambassadors from TAT’s Be My Guest campaign—including actors Bie Thassapak Chee, Nutt Nisamanee, Yoshi Rinrada; athlete Buakaw Banchamek; badminton star Popor Sapsiree; and influencers Alek Teeradetch, Pong Nawat, and Jenny Panan—who helped bring the magic of Siam to the international stage.

Cultural performances enchanted guests with the Hun Lakhon Lek puppet act from the Ramakien epic and vibrant showcases representing Thailand’s five distinct regions. The evening peaked with an energetic set by T-POP sensation 4EVE, following their global debut in Los Angeles.

Culinary artistry played a starring role through the “Amazing Experience” fine dining showcase. Dishes like shimeji mushroom larb, red ant egg salad, Hokkaido scallops with Southern Thai Khaolae sauce, braised Wagyu cheek curry, and Andaman red snapper celebrated local flavors with gourmet flair. Traditional desserts such as Kanom Ta-Pae, Kanom La, and Khao Mak ice cream offered a sweet finish.

In the Showcase Zone, guests experienced Thailand’s “5 Must Do”—from sampling a Som Chun-inspired fine drink, creating royal garlands, and exploring premium local handicrafts, to engaging with interactive travel exhibits and modern-traditional fusion performances.

The night concluded with “Thailand in the Box”, a curated set of artisanal gifts representing each region:

• A woven palm fan from the South

• A pha khao ma cloth from Central Thailand

• Thai silverware from the North

• A khit pillow from the Northeast

• A granite mortar from the East

Each item reflected the regional charm and heritage of the Kingdom.

TAT Governor Ms. Thapanee Kiatphaibool closed the evening, noting that the gala symbolized more than just tourism—it was a storytelling experience. “‘Myth’ resonates with the Thai word ‘Mit’, meaning friend, representing the warmth of Thai hospitality. We have shown the world how our culture, art, and cuisine create an unforgettable journey—making Thailand not only a destination but a global beacon of connection and creativity.”