Tourism Authority of Thailand Governor Mr. Surapol Sawetseranee stated that the TAT is working hard to regain tourist confidence in time for the Chinese New Year in the aftermath of the Southern flood crisis, by pointing out to its foreign counterparts that the situation in the provinces of Songkhla, Chumphon, Trang, Nakhon Si Thammarat and Surat Thani has returned to normal.
“We must reassure tourist that the flooding has ended and that it is safe to travel to provinces in the South, particularly Hat Yai municipality which is set to host a large Chinese New Year event at the end of January. We believe that Malaysian tourists crossing over for the holiday will understand that the flood crisis was merely a natural phenomenon,” he said.
Mr. Surapol admitted that the Southern flood, which occurred towards the end of 2011 has cost southern provinces a considerable amount of tourists and income. However, in contrast to previous forecasts, the number of tourists unexpectedly rose in other parts of the country. The TAT has high hopes that this figure will compensate the decline in Southern tourism.