The Tourism Authority of Thailand (TAT) has partnered up with the Japanese City of Sendai and the Tohoku Tourism Promotion Organization to boost tourism exchange after both sides have been hit by natural disasters in the past year.
TAT Deputy Governor for Asia and South-Pacific Markets Sansern Ngaorangsi, the Deputy Mayor of the City of Sendai and the Director of the Tohoku Tourism Promotion Organization signed a Letter of Intent to promote mutual tourism cooperation between the two countries. This joint cooperation is aimed at promoting tourism, cultural activities and festivals as well as exchange of useful information between Thailand and the city of Sendai, which is the largest city in the Tohoku Region.
Mr. Sansern stated that Japanese tourists are a main target group for Thai tourism. In 2011, a total of 1.12 million Japanese traveled to Thailand, representing a 13.34% increase from 2010. The number of Japanese tourists was the third highest among other international visitors to Thailand last year, after Malaysians and Chinese.
The TAT is hoping that, as a result of the cooperation, more Japanese tourists from the Northeast of Japan, known as the Hotoku region, would travel to Thailand in the future.
The TAT signed the first Letter of Intent for the joint tourism promotion with the city of Sendai in 2006. The recently signed Letter of Intent is the third of its kind and will be in effect for five years after the date of signing.