Launching of the PM’s Creative Award to Promote the “Creative Thailand” Policy

The Government has launched the project “PM’s Creative Award” to promote the “Creative Thailand” policy, aimed at enhancing the competitiveness of the country.

Deputy Commerce Minister Alongkorn Ponlaboot said that the project is in response to this policy, which calls on all sectors of society to attach greater importance to the creative economy.

The Government in August last year launched the Creative Thailand policy, together with “Creative Thailand Commitments,” comprising 12 points. The objective is to increase the country’s proportion of creative economy value from 12 percent to 20 percent of GDP by the year 2012. The seventh point in the Creative Thailand Commitments seeks to honor Thai people whose creative achievements make a name for Thailand and to stimulate the tide of creative economy.

Under the PM’s Creative Award project, the Prime Minister will be invited to present awards to entrepreneurs and organizations whose products and services are considered outstanding and use creativity and intellectual capital. The creative goods and services are also linked with a cultural base, accumulation of knowledge, new technology, and innovation.

According to Mr. Alongkorn, the awards are divided into four categories: functional creation, media, arts, and cultural heritage. Winners will receive both plaques and certificates of honor. The first award presentation ceremony will be held on 4 April 2011 at Santi Maitri Building, Government House. Interested persons may submit their entries to the Trademark Office, Department of Intellectual Property, from 16 November 2010 to 7 January 2011. More information is available at 02-547-4688-9.

Mr. Alongkorn also said that the Government will host the Thailand International Creative Economy Forum from 28 to 30 November 2010, as part of the strategy to promote the creative economy and creativity. The event will take place at the Centara Grand Hotel at CentralWorld in Bangkok. It will show Thailand’s readiness to develop itself into a creative economy hub in the ASEAN region.

Many activities will be organized at the forum. For instance, there will be an exhibition on “The Creative King,” featuring His Majesty King Bhumibol Adulyadej’s creative achievements and ingenuity. Other exhibitions will be held by the World Intellectual Property Organization, the United Nations Development Program, and the United Nations Conference on Trade and Development. The event also includes festivals concerning broadcasting and designs.

Thailand will take this opportunity to promote tourism through various activities. Among them is the promotion of the Thai martial art, muay thai, which has become world-famous. This unique sport has been passed on from generation to generation, and it can be adapted to the concept of the creative economy linked with Thai life and culture.


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