Thailand's rice export quantity to ASEAN is worrying

(Source: MCOT online news) Thailand may lose its competitive edge as the world’s top rice exporter to its major competitor, Vietnam, unless it reduces production costs and increases its rice harvest as well as improves marketing strategies and rice quality, according to a recent study.

Regarding the analysis on survival of Thai rice to compete in the Association of South East Asian Nations (ASEAN) market by the University of the Thai Chamber of Commerce (UTCC) Center for International Trade Studies (CITS),
centre director Aat Pisanwanich commented that the outlook is a cause for concern as Thailand’s export quantity has been lowered and lost its markets to Vietnam which is experiencing continuous growth in rice exports.

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